If you’ve been to enough trade shows, you know that some competitions get a lot of interests and some don’t. The key is to expose your brand with a trade show giveaway. White Paper: sharing knowledge from the ground up If you aren’t getting your brand out there, the competition won’t be worth much. Sharing free knowledge is a great way to generate leads in the B2B world. This tactic works well in the online world, offering free content on a blog or through a white paper. So why wouldn’t it work at a trade show as well? Giving away white papers at your trade show booth can get attendees coming over. Photo Booth: get people to take pics with your trade show booth backdrop Just remember to get contact information in exchange either through a business card drop or a sign in list.
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